via the Big Ten website today
(Note: I’m posting this to show how much money EACH SCHOOL is getting from these deals and why lacrosse will likely get a boost out of this – see this link, which sets the dollars at ONE BILLION PER YEAR for the next 7 years!! – LINK)
Starting in 2023 Big Ten Conference Will Increase Distribution Coast-to-Coast Featuring Exclusive Content Across Linear Networks CBS, NBC, FOX and Direct-to-Consumer Streaming Platform, Peacock, to Dominate Saturday Sports
The Big Ten Conference announced today that it has reached distribution agreements with CBS, FOX, NBC and NBCUniversal’s Peacock. The breadth of new partners, in addition to Big Ten Network (BTN) and FS1, will place conference football, women’s and men’s basketball and Olympic sports student-athletes on the biggest stage and provide fans with the most exciting matchups across traditional over-the-air linear television and direct-to-consumer streaming. These landmark media rights agreements are the most comprehensive in all of college sports and further strengthen the tradition of the Big Ten Conference.
Big Ten Conference football will dominate Saturdays, beginning in the fall of 2023 on the largest broadcast platforms from morning to night, with FOX at Noon ET, CBS at 3:30 p.m. ET and NBC in Prime Time. With the addition of the University of California, Los Angeles (UCLA) and the University of Southern California (USC) in August 2024, the conference, its student-athletes and member institutions will reach the broadest audience in the country, coast-to-coast, including the top three media markets in the country in New York, Los Angeles and Chicago. The media rights agreements will begin July 1, 2023, and run through the 2029-30 season.
Read the rest HERE