via Sportico.com
PREMIER LACROSSE LEAGUE MERGING WITH MAJOR LEAGUE LACROSSE TO UNIFY OUTDOOR GAME
by Scott Soshnick
Excerpt:
The
Premier Lacrosse League’s launch in 2019 prompted many associated with the sport to ask whether there was enough support from financial linchpins like
sponsors and ticket-buying fans to sustain two outdoor leagues.
The answer, it seems, is no.
To that end, the PLL and Major League Lacrosse, founded about two decades ago, are merging. The move consolidates outdoor lacrosse into a single entity that will operate under the banner of the
Premier Lacrosse League, whose financial backers include billionaire Brooklyn Nets owner Joe Tsai, The
Raine Group and Creative Artists Agency.
Co-founded by lacrosse star Paul Rabil and his brother, Michael, the league’s chief executive, the PLL benefits from a media contract with
NBC. The network not only broadcasts the PLL across its platforms but also promotes the league throughout its coverage of other sports properties, including the NFL and NHL.
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