The Projected Long-Term Lacrosse Channel Schedule on VSN
This is what we are going to shoot for over the long run, as Varsity Sports Network is going to transition one of their channels to a Lacrosse channel, from their mostly geographic breakdown.
It will take time, but the plan is doable as long as the revenue growth is there. The focus will be on advertising and marketing to the lacrosse demographic, not the lacrosse world per se. Name sponsorships for major shows will be available, as will normal commercial advertising.
VSN Broadcast Schedule
The schedule is geared towards live primetime coverage of the state, along with the ability to watch replays that hit the two western time zones for expanded viewership. The schedule is also designed to allow minimal broadcast effort outside of the two live shows during the week, and the potential 2-hour live show on Sat/Sun at 8:00pm.
Taped Interviews
We pre-tape the interviews, could be anywhere from 15 minutes to 1 hour, depending on the format and scope. For example,15 minutes for a Florida alum playing in college, while an hour could be a panel discussion with multiple participants, like four coaches discussing an issue. We should also ensure a wide variety of guests, including celebrities who like/played the sport and have kids/grandkids playing.
Infomercials
There will be plenty of lacrosse vendors/demographic vendors who will want to reach our audience and we can charge a small amount to start until we see the results. This can be partnered with my website to place ads for affiliate deals. The lead-in/closing would include the website positioning to have orders routed there.
Taped Instruction/Learning
These videos will feature tips for the players and coaches as well as the trend to ‘smarten the audience’ about the sport. There are a LOT of available videos out there, some of which are free and some which would be a small fee. We can also combine this with the Infomercial approach so that lacrosse vendors can sponsor their own segments as a branding strategy. For example, there are specialty businesses for faceoff training, playing goal, etc., that could market upcoming clinics, etc.
From the Vault
Note that the labels A. B and C are just there to indicate placeholders of 3 games that will rotate through the week. As the library expands, we can change out the 3 games each week to keep them fresh. I’ve contacted a number of coaches, who have a LOT of games on Hudl, etc., and they are happy to share. I would hope to have the opposing coaches make some comments on the game as an introduction to the showing and I would add some things during the broadcast to make sure the film isn’t fully silent while playing.
Morning Coffee Live
The extended, live in-studio version of my YouTube broadcasts, complete with previous night’s results, highlight clips, interviews and other stories
FLN Happy Hour
The first hour of the 6:00pm-10:00pm live show on weekdays. Game previews as well as live cut-ins for afternoon games. Similar feel to the NHL Network’s NHL Tonight.
FLN Tonight
The last three hours of the block, with a similar format to Happy Hour
Movie/Documentary/Live Specials
Saturday primetime will focus on one of three things; a movie with lacrosse in it, a documentary on lacrosse assuming we can get rights to show it or a live special if deemed appropriate. For example, if we can’t broadcast the Final Four we can have a live show at the Finals. Another possibility is to use this time zone for live discussion shows.
From the Vault Feature on Sunday Nights
This is where we can have a first-time broadcast of a Vault Classic, with coaches commenting during the play of the game.
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Day | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | |
Midnight | Taped Interviews | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | From the Vault C | |
12:30am | Taped Interviews | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | From the Vault C | |
1:00am | Taped Interviews | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | From the Vault C | |
1:30am | Taped Interviews | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | From the Vault C | |
2:00am | From the Vault A | From the Vault C | From the Vault A | From the Vault A | From the Vault C | From the Vault B | Infomercials | |
2:30am | From the Vault A | From the Vault C | From the Vault A | From the Vault A | From the Vault C | From the Vault B | Infomercials | |
3:00am | From the Vault A | From the Vault C | From the Vault A | From the Vault A | From the Vault C | From the Vault B | Taped Interviews | |
3:30am | From the Vault A | From the Vault C | From the Vault A | From the Vault A | From the Vault C | From the Vault B | Taped Interviews | |
4:00am | From the Vault B | From the Vault B | From the Vault C | From the Vault B | From the Vault A | From the Vault C | Instruction/Learning | |
4:30am | From the Vault B | From the Vault B | From the Vault C | From the Vault B | From the Vault A | From the Vault C | Instruction/Learning | |
5:00am | From the Vault B | From the Vault B | From the Vault C | From the Vault B | From the Vault A | From the Vault C | Instruction/Learning | |
5:30am | From the Vault B | From the Vault B | From the Vault C | From the Vault B | From the Vault A | From the Vault C | Instruction/Learning | |
6:00am | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Movie/Doc/Live Replay | |
6:30am | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Movie/Doc/Live Replay | |
7:00am | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Movie/Doc/Live Replay | |
7:30am | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Movie/Doc/Live Replay | |
8:00am | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Mon Morning Coff Replay | Thur Morning Coff Replay | |
8:30am | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Mon Morning Coff Replay | Thur Morning Coff Replay | |
9:00am | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Mon Morning Coff Replay | Thur Morning Coff Replay | |
9:30am | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Morning Coffee Live | Mon Morning Coff Replay | Thur Morning Coff Replay | |
10:00am | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Fri Morning Coff Replay | |
10:30am | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Fri Morning Coff Replay | |
11:00am | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Fri Morning Coff Replay | |
11:30am | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Instruction/Learning | Fri Morning Coff Replay | |
Noon | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Tues Morning Coff Replay | Thur FLN Hap Hour Replay | |
12:30pm | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Tues Morning Coff Replay | Thur FLN Hap Hour Replay | |
1:00pm | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Tues Morning Coff Replay | Thur FLN Tonight Replay | |
1:30pm | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Morning Coffee Replay | Tues Morning Coff Replay | Thur FLN Tonight Replay | |
2:00pm | From the Vault C | From the Vault A | From the Vault B | From the Vault C | From the Vault B | From the Vault A | Thur FLN Tonight Replay | |
2:30pm | From the Vault C | From the Vault A | From the Vault B | From the Vault C | From the Vault B | From the Vault A | Thur FLN Tonight Replay | |
3:00pm | From the Vault C | From the Vault A | From the Vault B | From the Vault C | From the Vault B | From the Vault A | Thur FLN Tonight Replay | |
3:30pm | From the Vault C | From the Vault A | From the Vault B | From the Vault C | From the Vault B | From the Vault A | Thur FLN Tonight Replay | |
4:00pm | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Fri FLN Hap Hour Replay | |
4:30pm | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Infomercials | Fri FLN Hap Hour Replay | |
5:00pm | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Fri FLN Tonight Replay | |
5:30pm | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Taped Interviews | Fri FLN Tonight Replay | |
6:00pm | FLN Happy Hour Live | FLN Happy Hour Live | FLN Happy Hour Live | FLN Happy Hour Live | FLN Happy Hour Live | Wed Morning Coff Replay | Fri FLN Tonight Replay | |
6:30pm | FLN Happy Hour Live | FLN Happy Hour Live | FLN Happy Hour Live | FLN Happy Hour Live | FLN Happy Hour Live | Wed Morning Coff Replay | Fri FLN Tonight Replay | |
7:00pm | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | Wed Morning Coff Replay | Fri FLN Tonight Replay | |
7:30pm | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | Wed Morning Coff Replay | Fri FLN Tonight Replay | |
8:00pm | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | Movie/Documentary/Live | Featured From the Vault | |
8:30pm | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | Movie/Documentary/Live | Featured From the Vault | |
9:00pm | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | Movie/Documentary/Live | Featured From the Vault | |
9:30pm | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | FLN Tonight Live | Movie/Documentary/Live | Featured From the Vault | |
10:00pm | FLN Tonight Replay | FLN Happy Hour Replay | FLN Happy Hour Replay | FLN Happy Hour Replay | FLN Happy Hour Replay | Movie/Doc/Live Replay | Feat From the Vault Replay | |
10:30pm | FLN Tonight Replay | FLN Happy Hour Replay | FLN Happy Hour Replay | FLN Happy Hour Replay | FLN Happy Hour Replay | Movie/Doc/Live Replay | Feat From the Vault Replay | |
11:00pm | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | Movie/Doc/Live Replay | Feat From the Vault Replay | |
11:30pm | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | FLN Tonight Replay | Movie/Doc/Live Replay | Feat From the Vault Replay | |
Key: | ||||||||
From the Vault A = Game 1 of the Day | ||||||||
From the Vault B = Game 2 of the Day | ||||||||
From the Vault C = Game 3 of the Day | ||||||||
Infomercials = Videos provided by Vendors | ||||||||
Taped Interviews = VSN/FLN Interviews Pre-taped | ||||||||
Instruction/Learning = a Series of Videos about learning how to play and what to watch for | ||||||||
Morning Coffee Live = the Monday-Friday 2-hour Live show – Highlights, Interviews and Analysis, including the previous day’s scores/recaps | ||||||||
FLN Happy Hour = the 6-7pm bloc of FLN Tonight | ||||||||
FLN Tonight Live = the -10pm bloc of Live coverage of the Day’s games | ||||||||
Movie/Documentary/Live = depending on the time of the year and the lacrosse calendar, could be a lacrosse movie, documentary or a live show for 2 hours on Sat/Sun | ||||||||
Featured From the Vault Replay = a Live broadcast of a new From the Vault |