This is what we are going to shoot for over the long run, as Varsity Sports Network is going to transition one of their channels to a Lacrosse channel, from their mostly geographic breakdown.

It will take time, but the plan is doable as long as the revenue growth is there. The focus will be on advertising and marketing to the lacrosse demographic, not the lacrosse world per se. Name sponsorships for major shows will be available, as will normal commercial advertising.

VSN Broadcast Schedule

The schedule is geared towards live primetime coverage of the state, along with the ability to watch replays that hit the two western time zones for expanded viewership.  The schedule is also designed to allow minimal broadcast effort outside of the two live shows during the week, and the potential 2-hour live show on Sat/Sun at 8:00pm.

Taped Interviews

We pre-tape the interviews, could be anywhere from 15 minutes to 1 hour, depending on the format and scope.  For example,15 minutes for a Florida alum playing in college, while an hour could be a panel discussion with multiple participants, like four coaches discussing an issue.  We should also ensure a wide variety of guests, including celebrities who like/played the sport and have kids/grandkids playing.

Infomercials

There will be plenty of lacrosse vendors/demographic vendors who will want to reach our audience and we can charge a small amount to start until we see the results.  This can be partnered with my website to place ads for affiliate deals.  The lead-in/closing would include the website positioning to have orders routed there.

Taped Instruction/Learning

These videos will feature tips for the players and coaches as well as the trend to ‘smarten the audience’ about the sport.  There are a LOT of available videos out there, some of which are free and some which would be a small fee.  We can also combine this with the Infomercial approach so that lacrosse vendors can sponsor their own segments as a branding strategy.  For example, there are specialty businesses for faceoff training, playing goal, etc., that could market upcoming clinics, etc.

From the Vault

Note that the labels A. B and C are just there to indicate placeholders of 3 games that will rotate through the week.  As the library expands, we can change out the 3 games each week to keep them fresh.  I’ve contacted a number of coaches, who have a LOT of games on Hudl, etc., and they are happy to share.  I would hope to have the opposing coaches make some comments on the game as an introduction to the showing and I would add some things during the broadcast to make sure the film isn’t fully silent while playing.

Morning Coffee Live

The extended, live in-studio version of my YouTube broadcasts, complete with previous night’s results, highlight clips, interviews and other stories

FLN Happy Hour

The first hour of the 6:00pm-10:00pm live show on weekdays.  Game previews as well as live cut-ins for afternoon games.  Similar feel to the NHL Network’s NHL Tonight.

FLN Tonight

The last three hours of the block, with a similar format to Happy Hour

Movie/Documentary/Live Specials

Saturday primetime will focus on one of three things; a movie with lacrosse in it, a documentary on lacrosse assuming we can get rights to show it or a live special if deemed appropriate.  For example, if we can’t broadcast the Final Four we can have a live show at the Finals.  Another possibility is to use this time zone for live discussion shows. 

From the Vault Feature on Sunday Nights

This is where we can have a first-time broadcast of a Vault Classic, with coaches commenting during the play of the game.

**********